Platinum OS. Every number, one place.

Platinum OS is our own software. Our team uses it to manage creators, ads, live streams, inventory and orders for every brand, and our brand partners get a login to the same view.

The numbers our team acts on, as they happen.

Every brand has an account manager, a creator manager and a content team at our Beverly Hills studio. They schedule, sample, film and spend inside Platinum OS, so what you see is what they are acting on.

Straight from TikTok ShopOrders, creators, live streams and ads pulled from the source.
Acted on the same dayA video takes off, it gets samples and ad spend behind it.
LoggedEvery change our team makes is recorded against your shop.
01 · Creators

Find the creators who already sell your category.

We track every affiliate collaboration across our shops, so outreach starts with creators who have sales history in your category, not cold lists.

  • Collaborations, samples and commission rates in one view
  • GMV, videos and new-buyer share per creator
  • Profit per video after commission
Creators in your categoryLeaderboardCreator 01$18.4KCreator 02$12.1KCreator 03$6.9KCreator 04$2.2KSample dataCreators in your categoryLeaderboardCreator 01$18.4KCreator 02$12.1KCreator 03$6.9KCreator 04$2.2KSample data
02 · Ads and ROAS

Ad spend goes behind what already sells.

We put GMV Max budget behind the videos and products that convert on their own, then watch return on spend product by product.

  • GMV Max spend and return on ad spend (ROAS) by product
  • Which creator videos to boost next
  • Budget moved weekly to what is working
GMV Max ROAS by productTarget 4.0Product A8.1Product B6.6Product C5.3Product D3.1Budget moved to product AGMV Max ROAS by productTarget 4.0Product A8.1Product B6.6Product C5.3Product D3.1Budget moved to product A
03 · Live

Every stream measured by the hour.

When live is part of the plan, each stream is recorded, so we can see which hosts, times and offers sell and schedule more of them.

  • GMV, orders and viewers per stream
  • GMV per live hour by host and time slot
  • A weekly live calendar for your brand
Mon 6pm · Studio setLIVECoupon drop+1 order+1 order+1 orderCoupon drop+1 order+1 order+1 orderCoupon drop+1 order+1 order+1 orderSample dataMon 6pm · Studio setLIVECoupon+1 orderCoupon+1 orderCoupon+1 order
04 · Halo Effect

See what TikTok does for Amazon and your site.

Shoppers who find you on TikTok often buy somewhere else. We take about eight weeks of sales before your first video as a baseline, then read Amazon and own-site sales against TikTok views every week.

  • Eight-week baseline before launch
  • Weekly Amazon and own-site read alongside TikTok views
  • Reported as correlation, never as proof
05 · Reporting

A weekly report you can forward.

Every week: what sold, where it came from, what we are changing next week and what we need from you.

  • Funnel from impressions to add-to-cart to orders
  • Top videos and creators, with links
  • Next week's plan and asks
Weekly report · Week 41Product impressions2.4MAdd to cart8,912Orders2,916Next week40 new samples, 2 live slotsYour inboxSample dataWeekly report · Week 41Product impressions2.4MAdd to cart8,912Orders2,916Next week40 samples, 2 live slotsInboxSample data

Want to see it with your numbers? Let's talk.

A 30-minute call with our team. We will walk you through Platinum OS and how we would run your TikTok Shop.